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26 June 2015 Written by
At OpenCRM we believe in offering opportunities to our young people, to experience the real world and gain an understanding of what we do. We recently welcomed 14-year-old Jay Parsons who spent a week working with our various different departments, learning about our processes and the design of our system.…
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26 June 2015 Written by
Amazon, Apple and UPS all claim to offer the best customer service but can you stand up there next to them? When it comes to leading the way on delivering a promise, treating customers nicely and just doing the basics well, those three heavyweights have the reputation for doing it…
25 June 2015 Written by
It’s hard to believe that we’re almost halfway through 2015, just a few more days people! It’s always interesting to watch the year unfold in business – there are always predications on what is going to be popular, what growth we can expect and how businesses will perform. To mark…
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23 June 2015 Written by
I’m going to let you into a big secret. Here at OpenCRM, the vast majority of our work is done within our cloud software system itself. Yep, that’s what we do. In essence, it means we are not only one of our biggest customers, but also our sharpest critics. All…
22 June 2015 Written by
I was always a nervous student when it came to sitting exams. Something about the quiet pressure of the situation really got to me but I was able to overcome that fear and excel in my chosen subject. However I do have one vivid memory during a maths test that…
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18 June 2015 Written by
You may not have heard of June’s #BusinessSuperHero of the Month but you have definitely heard of his business. Five years ago this month, Travis Kalanick started Uber in San Francisco as a way for people to quickly and easily find/hail/book a taxi from their mobile phone. Fast forward to…
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News

Breaking the Mould!

At OpenCRM, our product does sell itself to a certain extent, but just like any other market leading product it needs a little help. That’s where the OpenCRM sales team come in, which includes myself. However are we surefire salespeople? My automatic response would be an unequivocally NO! We don't fit the typical salesperson mould - most of us don't have a sales background so we're not aggressive. OpenCRM sales staff quash that stereotype of a typical salesperson. For a start we don't...

Business Super Hero o…

Last week, The Walt Disney Company announced ambitious expansion plans to bring two iconic films – Star Wars and Toy Story – to life. At its D23 EXPO 2015, fans were told that a Star Wars-themed land will be coming to both its California and Florida parks. These will be the largest single-themed land expansions to date, covering 14 acres each, and will transport guests to a never-before seen planet. The Toy Story-themed land will be slightly smaller, at 11 acres, and...

Mod, Ska and CRM

We have recently welcomed another rock star, Jonny Moss, to the team (in addition to Tom-the-rock-star-come-project-manager-Chapman). He has given up his eight-year tour down under to come and work with the team at OpenCRM. We are quite the talented bunch here, with two bassists, two guitarists, one vocalist, two drummers, and myself - a multi-instrument maverick – all on the payroll. We could form not just one, but two OpenCRM bands if we wanted to! On this note, I’ve been thinking...

Broadening your socia…

It seems quite ridiculous to talk about how being sociable is key to a good customer relationship management model, but sometimes it is good to discuss the obvious. If your customers feel like you are interested in their lives and that you are easily contactable, they are much more likely to feel like they can approach your team and communicate their needs effectively from the word go. We often talk about the key word central to CRM – relationships - but where...

The importance of cus…

Too often, Software as a Service (SaaS) providers are so keen to get their customers’ systems configured, they forget to listen to what their customers actually need. They let their efficiency leave their client feeling left in the dark, when they really should keep their customer in the navigator’s seat on their journey. We have a saying here at OpenCRM - we want to be working on the same side of the table as you, tackling the problem you are having...

Are you delighting yo…

More than ever before, wherever there is a relationship between a buyer and a seller, the customer is in charge. Customers are led to brands via social media, television, personal recommendation or other means. Effectively, customer service and that relationship has begun long before any actual sale or perhaps even interaction has taken place. Today’s consumers are savvy, and they are armed with resources to carry out their own research before even making any enquiries about products or services. Rather than...

A Brew With…Dan Elson…

This month we are talking to Dan Elson, Operations Director at Future Generations Disposals, who has used OpenCRM since he first launched his business in Essex four years ago. Tell me a little bit about your business? We are an IT disposal company working with firms who have redundant IT products, either because the equipment is faulty, old or surplus to requirement. Our IT recycling and disposal solutions ensure our customers know that their old equipment has been disposed of in a...

5 hidden gems of Open…

Operating in such a high tech industry, it’s normal for OpenCRM, as a product and a company, to be continuously evolving. With every change comes increased functionality and diversity from an already broad product and, even as a staff member, I am regularly discovering new features that eventually become integral to my day-to-day working life. Here are my top five favourite discoveries……   1. JotForm Integration - There are three elements to the JotForm integration. Linking your JotForm account to OpenCRM -...

The History of Invent…

Is CRM one of the most important technological innovations of all time? You might think I’m biased for even suggesting it, but bear with me, I promise I’m not just putting it out there for shock value. We can look back throughout history and see that there are technological innovations that genuinely changed how people interacted with their environment and lived their lives. The way I see it, these items fall into one of two camps: Communication or Efficiency. Some of our...

Business Super Hero o…

Ten years since it was founded, it’s difficult to think of another innovation that’s created as big a revolution in technology as YouTube. As one of the three founders, and later its CEO and adviser, Chad Hurley became an overnight millionaire and a #BusinessSuperhero when YouTube went viral in 2005. It was a phenomenon and no one was surprised when it was then bought by Google a year later for a staggering $1.65 billion. Beginning as a solution to a...

Finding your Richmond…

Music festivals might not be everyone’s cup of tea but I adore the festival scene and I enjoy attending many a festival year on year as either a volunteer or punter. There are many reasons for this - I love the shared community spirit, I have a deep passion for music and it's just nice sometimes to get stuck in and enjoy a few days outdoors in the elements. Most festivals provide the audience with an assortment of entertainment - live...

From The Archive: St…

One principle aim of a business is growth – whether in market sector, in turnover, or product portfolio for example. In a fragile global economy people may either be hesitant to invest large sums of money into a business, or simply do not have the means to do so. Other ways of encouraging growth are by streamlining the business productivity and looking at ways of reducing cost. There are many ways in which improving efficiency can be addressed, and ta...

Yes, but what inspire…

I work as the Multimedia and Interface Designer for OpenCRM – which in simple terms means that I design an array of different types of graphical assets for the company. From email marketing documents and sales collateral, to the company website and the new look which we are currently working on for OpenCRM(keep your eyes peeled for V4). In my post the other week I compared how the modern design world was seemingly pulling inspiration from ideas used back in the...

Happy 10th Birthday t…

I sometimes look back on the last 10 years and can't believe how much we've accomplished! The team have put together an amazing infograph to reflect on how much we've grown as a company, a system, and a team. About eleven years ago, I started making some plans to start a new business, one that would use all the enthusiasm I had for both sales and the latest technology. It took some time, but after a few months, we had a...

Making CRM Your Daily…

A lot of our daily life revolves around tasks that are repeated time and time again. Especially during the working day there are regular jobs to do - information to be recorded and stored, reports to be created and used. Half the battle of making your own life easier is to find the most efficient way of managing those tasks, and sticking to it. I’m not a graphic designer, however occasionally I do need to create images so I find myself...