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21 May 2015 Written by
May’s #BusinessSuperhero goes the ultimate entrepreneur, Elon Musk, the engineer, inventor, and investor. On his lengthy CV are the following titles: founder, CEO, and CTO of SpaceX, chairman of SolarCity, as well as co-founder of both Tesla Motors and PayPal Inc. – phew, what a list. Elon has been picked…
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20 May 2015 Written by
The past ten days have been exceptionally active for the team at OpenCRM. We achieved our best last week in clocking up 117 miles for "Walk to Work Week" and the weekend prior to this, a bunch of us tackled a 15 mile practice walk ahead of our "Yorkshire 3 Peaks" challenge.…
19 May 2015 Written by
Once upon a time, it was cities that dictated the pace of progress, pushing change and the evolution of society. Now this can no longer be taken for granted, and the countryside is biting back! Technological businesses today are just at home whether in a city loft or a converted…
18 May 2015 Written by
So our #walktowork week is over. 117 miles later and what a week it has been. It does seem that all we talk about here at the moment is walking, perhaps the outside world might be getting the impression that we are all just a group of country bumpkins. But…
15 May 2015 Written by
Big data is all around us. It is the backbone of the core business of a company such as Amazon, or Tesco’s loyalty card scheme. Rather than being a concept limited to the big hitters, it is becoming increasingly available; businesses of all sizes are able to record a seemingly…
14 May 2015 Written by
The Apple Watch. We’ve all heard about it, we’ve all seen the host of celebrities wearing their £12k version. It’s like the general election all over again, some feel one way, another group have reservations, and the others are simply undecided. That goes for the team here at OpenCRM, as…

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News

Business Super Hero o…

Last week, The Walt Disney Company announced ambitious expansion plans to bring two iconic films – Star Wars and Toy Story – to life. At its D23 EXPO 2015, fans were told that a Star Wars-themed land will be coming to both its California and Florida parks. These will be the largest single-themed land expansions to date, covering 14 acres each, and will transport guests to a never-before seen planet. The Toy Story-themed land will be slightly smaller, at 11 acres, and...

Mod, Ska and CRM

We have recently welcomed another rock star, Jonny Moss, to the team (in addition to Tom-the-rock-star-come-project-manager-Chapman). He has given up his eight-year tour down under to come and work with the team at OpenCRM. We are quite the talented bunch here, with two bassists, two guitarists, one vocalist, two drummers, and myself - a multi-instrument maverick – all on the payroll. We could form not just one, but two OpenCRM bands if we wanted to! On this note, I’ve been thinking...

Broadening your socia…

It seems quite ridiculous to talk about how being sociable is key to a good customer relationship management model, but sometimes it is good to discuss the obvious. If your customers feel like you are interested in their lives and that you are easily contactable, they are much more likely to feel like they can approach your team and communicate their needs effectively from the word go. We often talk about the key word central to CRM – relationships - but where...

The importance of cus…

Too often, Software as a Service (SaaS) providers are so keen to get their customers’ systems configured, they forget to listen to what their customers actually need. They let their efficiency leave their client feeling left in the dark, when they really should keep their customer in the navigator’s seat on their journey. We have a saying here at OpenCRM - we want to be working on the same side of the table as you, tackling the problem you are having...

Are you delighting yo…

More than ever before, wherever there is a relationship between a buyer and a seller, the customer is in charge. Customers are led to brands via social media, television, personal recommendation or other means. Effectively, customer service and that relationship has begun long before any actual sale or perhaps even interaction has taken place. Today’s consumers are savvy, and they are armed with resources to carry out their own research before even making any enquiries about products or services. Rather than...

A Brew With…Dan Elson…

This month we are talking to Dan Elson, Operations Director at Future Generations Disposals, who has used OpenCRM since he first launched his business in Essex four years ago. Tell me a little bit about your business? We are an IT disposal company working with firms who have redundant IT products, either because the equipment is faulty, old or surplus to requirement. Our IT recycling and disposal solutions ensure our customers know that their old equipment has been disposed of in a...

5 hidden gems of Open…

Operating in such a high tech industry, it’s normal for OpenCRM, as a product and a company, to be continuously evolving. With every change comes increased functionality and diversity from an already broad product and, even as a staff member, I am regularly discovering new features that eventually become integral to my day-to-day working life. Here are my top five favourite discoveries……   1. JotForm Integration - There are three elements to the JotForm integration. Linking your JotForm account to OpenCRM -...

The History of Invent…

Is CRM one of the most important technological innovations of all time? You might think I’m biased for even suggesting it, but bear with me, I promise I’m not just putting it out there for shock value. We can look back throughout history and see that there are technological innovations that genuinely changed how people interacted with their environment and lived their lives. The way I see it, these items fall into one of two camps: Communication or Efficiency. Some of our...

Business Super Hero o…

Ten years since it was founded, it’s difficult to think of another innovation that’s created as big a revolution in technology as YouTube. As one of the three founders, and later its CEO and adviser, Chad Hurley became an overnight millionaire and a #BusinessSuperhero when YouTube went viral in 2005. It was a phenomenon and no one was surprised when it was then bought by Google a year later for a staggering $1.65 billion. Beginning as a solution to a...

Finding your Richmond…

Music festivals might not be everyone’s cup of tea but I adore the festival scene and I enjoy attending many a festival year on year as either a volunteer or punter. There are many reasons for this - I love the shared community spirit, I have a deep passion for music and it's just nice sometimes to get stuck in and enjoy a few days outdoors in the elements. Most festivals provide the audience with an assortment of entertainment - live...

From The Archive: St…

One principle aim of a business is growth – whether in market sector, in turnover, or product portfolio for example. In a fragile global economy people may either be hesitant to invest large sums of money into a business, or simply do not have the means to do so. Other ways of encouraging growth are by streamlining the business productivity and looking at ways of reducing cost. There are many ways in which improving efficiency can be addressed, and ta...

Yes, but what inspire…

I work as the Multimedia and Interface Designer for OpenCRM – which in simple terms means that I design an array of different types of graphical assets for the company. From email marketing documents and sales collateral, to the company website and the new look which we are currently working on for OpenCRM(keep your eyes peeled for V4). In my post the other week I compared how the modern design world was seemingly pulling inspiration from ideas used back in the...

Happy 10th Birthday t…

I sometimes look back on the last 10 years and can't believe how much we've accomplished! The team have put together an amazing infograph to reflect on how much we've grown as a company, a system, and a team. About eleven years ago, I started making some plans to start a new business, one that would use all the enthusiasm I had for both sales and the latest technology. It took some time, but after a few months, we had a...

Making CRM Your Daily…

A lot of our daily life revolves around tasks that are repeated time and time again. Especially during the working day there are regular jobs to do - information to be recorded and stored, reports to be created and used. Half the battle of making your own life easier is to find the most efficient way of managing those tasks, and sticking to it. I’m not a graphic designer, however occasionally I do need to create images so I find myself...

From The Archive: Win…

You have a very valuable resource and that is your customer base. As well as having the names and addresses of your customers, your hosted CRM solution is able to link quotes, sales orders and invoices to those records, allowing you to build up a complete history of the business you have conducted with each of your clients. As mentioned your customer data is valuable as this gives you a list of people you have previously done business with. Rather than...