When you use something on a daily basis, it quickly becomes a part of your routine. This might be the route you choose to drive to work, how you make a cup of coffee in the morning, or some of the ways you approach your work, or in our case, your CRM solution. Sometimes it takes a bit of observation and input from someone else to suggest improvements to your routine. Of course your first reaction will probably be to defend your way of doing things, after all this is how you have always done things – no-one likes change for the sake of it!
Once your pride has been swallowed however, you’ll
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