It is imperative to keep track of your data, files and other important information. As recently shown with the Doctor Who potential plot revelation controversy, it can be so easy to lose track things and this can have dramatic consequences. When you have too many plates spinning, it is likely that one, two or all of them will fall.

So, why not put all your plates together safely in the cupboard. Stack them neatly so you know where to find them, as and when they are needed.

OpenCRM is like this cupboard, it will help you to collaborate all your different business data and documents into one safe

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Consumers are more empowered than ever before. Whether sat curled up on the couch with a tablet on their lap, stood waiting for a bus with a smartphone in their hand or on a rail journey with the laptop plugged in, people are online all the time. They can find the best deals, the newest offers, the latest trends there and then. How on earth are you and your business meant to keep up?

Well each touch point with a customer will tell you something about them. The method of communication used – a customer may have completed a webform, visited a website, clicked through from an email, sent a

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To stay that social media is evolving on a daily basis is pretty much stating the obvious. It’s probably one of the fastest moving areas that any business owners and marketing team tries to keep up on, and also one which raises more and more questions the further you delve into it.

One mistake I have seen businesses make time and time again is to wear these social media site logos on a shop front/ email template/ side of van like a badge of honour – as in “Quick, put the Facebook logo up there!”. Well, simply putting a logo in a prominent position is like stating you can contact us

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Or to put it another way, how to maintain an active customer base. This post is inspired by an interesting statement concerning inactive customers – that the probability of a customer being active in the future is reduced by half for every additional year of inactivity. (Source: Journal of Interactive Marketing, Volume 27, Issue 1, February 2013, Pages 28–35)

The immediate response to this might be to not let your customers slide into inactivity! There are a number of measures you can take to prevent this. First and foremost you can ensure that you continue offering your product range or

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Attraction Marketing is a term used to describe the creation of desire in your prospect to act upon. The ‘pull’ model of consumerism, which I touched on in my last post, recognises that the customer of today will search, and find more alternative solutions than ever before, including your competitors, and with so many options to allaying a particular problem the customer will decide based on a number of factors geared around the infamous phrase “What’s in it for me?”. If you can't answer those, you won't be shortlisted as an "attractive" option.

You know your customers pain points

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