Call Us: +44 (0)1748 473000

Call Us Facebook Twitter Pinterest Linked in Instagram Youtube GooglePlus



JUser: :_load: Unable to load user with ID: 848

Email Campaigning Is Back On Track

05 April 2011 Written by 

I recently read about an online survey* carried out by Forrester Research about attitudes towards email marketing, and it’s pretty good news really. Consumers are actually reading promotional mails! The trend reveals that more people are likely to forward promotional mail than they would have done in the past. Also more people are likely to use their personal mail address to receive promotional materials than they had done in the past. A word of warning though, as the percentage of consumers likely to buy goods or services advertised has not risen, hovering at around 5% for the past four


I think this can only be a consequence of marketing mails being of a better quality than in the past. Blanket mails have been replaced by targeted mail campaigns. From personal experience I tend to only receive promotional mails from companies and campaigns that actually interest me. As a result, I read them and take the information on board. The fact that the sender has analysed and tailored the recipients list to pinpoint potential interest and ultimately sales makes such a mail campaign so much more valuable than a blanket mailout. It pays the reader a compliment by sending them information that is of value to them. As a result, in the bigger picture this increases the value of email marketing campaigns.

Sales Pitch: OpenCRM comes with a Campaigns module, giving you the optimal tools to start launch and run the Campaigns that you need.  From a campaign you are able to track click-throughs and enquiries, as well as the total Opportunities, Quotes, Orders and Invoices that are generated. Please contact us if you want more details of how this can be of benefit to your business.


Rate this item
(0 votes)


Twitter Feed

OpenCRM Enjoy the bank holiday everyone! #bankholiday #FridayFeeling #Friyay
OpenCRM Want to know more about the team here at OpenCRM? There's all kinds of great info on our blog.…


Software Add-ons Ltd
1 Battalion Court
Colburn Business Park
North Yorkshire
United Kingdom
+44 (0)1748 473000
+44 (0)1748 348003
Reg #:
England & Wales 05387424

marker Find on Google Maps


It's Not Easy Being G…

In the words of the world famous Kermit the Frog – ‘It’s not easy being Green’! We at OpenCRM are Green! so imagine my delight when I attended the recent North East Expo and the guys stood next to me were also green. They took the applause, however, as they also has a 6 foot frog with them. Talk about making yourself stand out! But why a 6 foot frog? As I walked amongst the various stalls and exhibitors I regularly heard ‘have you...

Always Record your Ac…

We have a long running (kinda sad) joke in the office. Whenever someone says that they forgot to do a particular job, someone will inevitably reply that they should get “some kind of system for that…maybe a CRM.” There’s always a bit of a sigh and a chuckle…I told you it was a sad joke. But the root of our vague amusement comes from the idea that, when we forget to do something, it probably is because we didn’t make a note...

Learning From Your Hi…

Humanity seems to thrive on failure. The news pages are filled daily with stories of defeat, misadventure and mishap. Business launches that flop spectacularly or a tech invention that goes wrong - for whatever reason we love to read about that kind of thing. In fact, at certain levels we have come to expect failure. Sporting fixtures for our national team or the Eurovision Song Contest are occasions where we almost relish the prospect of not winning. But lack of success...

System Config Never E…

We’re always looking for ways we can improve the service we provide to our customers. Sometimes this is a little tweak to our product and other times it is a little adjustment to our process. Sometimes these process modifications mean that we need a new way of capturing information in our own OpenCRM system. Let me give you an example: a small number of years ago, we were finding that information about new customers wasn’t always being passed across to the project...

Countdown to Xero

5….4….3….2….1….Xero Keeping on top of your current balance sheet is an essential part of anyone’s business, it answers the simple questions like... 1. Who owes us money? 2. How much do they owe? As many of you know, we have been integrating with Sage 50 Accounts package for several years now. The exciting news is that we now integrate with the Xero accounting package also. This integration is currently in beta testing, meaning that a small number of our existing customers are testing it out...

Direct Marketing With…

OpenCRM is designed to cater for a wide range of business challenges. Different clients tend to use the system for as diverse a range of problem solving as you could imagine – some will use the out-of-the-box system for general contact management whereas others like to focus on a specific function and carry out extensive custom work, designing this to meet their exact requirements. Working in the Projects team, I get to help these customers in reaching their goals for their...