I have been talking to a number of contributors, to technology blogs and white papers, and I have to say that on the subject of Social Networks and how they relate, and more important should integrate with, CRM solutions, I am a little confused.

I can fully understand why social network products have become so important, this is not in question, but how this impacts on your CRM solution, is more difficult.

For example, I CAN understand how you could have a membership or subscription website, that requires a lot of social interaction between the members and these members cause a real

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