I recently followed a number of news reports that revealed how a major player in the automobile industry launched a twitter campaign to coincide with the Superbowl; unfortunately for them the campaign was a thinly disguised form of spam and was quickly exposed as such (OK, as you probably know the company was Toyota, for further reading see: http://thenextweb.com/socialmedia/2012/02/04/toyota-takes-to-spamming-twitter-for-camry-super-bowl-promotion/)

This clearly shows that even the biggest companies and multinationals around are in the same starting blocks as everyone else when it comes to

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John "Hannibal" Smith would be proud - we love it when a plan comes together.

When we developed the GSync for OpenCRM functionality we did this with a clear set of goals, these included enhancing a very robust server side synchronisation engine that could drive GSync and also third party synchronisations and putting your OpenCRM contact and calendar items into a place that could act as a conduit to integrate with other top draw applications.

Well Google was the obvious choice and GSync for OpenCRM was launched as a Beta back in July. Getting your contact and calendar items into Google has

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Do you ever feel bullied into a particular way of thinking? You know, the guy in the corner who has a strong opinion and because what he says ‘sorta’ sounds right, you end up going with the flow along with everyone else in the room and the more people that get behind his argument the more difficult it is to uncouple your carriage from his train? Well that’s in a way what I worry about with Social CRM. Lots of people trying frantically to shoehorn their business strategy into the ‘this is how you should do it’ force-fed ideas.

All the big CRM hitters are spouting off about ‘cloud

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Let’s have a quick look at the letters CRM and what they stand for.

• Customer – who you need to provide income and keep your business going

• Relationship – how you interact with C

• Management – provides a structure for your daily work routine bringing C and R together

A lot gets written these days about adding “Social” to CRM, but this really is nothing new. The common goals of Social and CRM are to attract new customer and provide the best customer service there is. It’s always been necessary to provide interaction on a social level in order to make the machine work, the three

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Is it a coincidence that we work in an open-plan office here at OpenCRM? Like our office set-up, a CRM solution helps break down walls and silos that are found in a traditional business model. Divisions between sales and delivery are a cause of higher cost both financially, and in terms of human resources.  And not only that, but these divisions are just old fashioned and that won't do now, will it?!

With the global market both growing and shrinking at the same time, the ties between sales and service delivery have never been more essential. Yep, you read correct – getting bigger and

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