A CRM solution is a fantastic place to bring the customer information for your organisation into one easily accessible location. As well as your current customers and companies that you do business with, you’ll want to collect and track information about your leads – or potential customers.
One of the most effective weapons in the CRM marketing and sales armoury is the ability to segment your data any way you like.
Regardless of the products and services you offer, understanding your customer demographics is of paramount importance – knowing exactly what type of person or business it
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