When you use a back office system you are trained to apply a high level of discipline. If you didn't how would your sales ledger reflect the true position of what your customer owes you, could you ever feel confident that you had a handle on your current profitability or which products are selling best and those that don't move!
Over the years businesses have spent a great deal of time making sure that the back office operations run like a well oiled machine - because they have to.
When it comes to the sales team - well traditionally not so much. But this is changing.... crazy I know, but
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