Various people at your company perform different roles – production, support, marketing, sales and so on are all links in the chain that holds an organisation together. In an ideal situation each department not only recognises the value of their own work but how this ties in with the efforts of the whole team. It’s no good having a fantastic production team producing the best product in the world at a rate of knots, if the sales and distribution channels are not effectively maintained resulting in a huge warehouse full of amazing unsold products. Or if your marketing team is able to

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Brand Management and tracking the customer experience go hand in hand. Whenever a customer is interacting with your product or service, your brand name and image becomes your point of recognition upon which your other benefits depend - differentiation, reliability, the quality of products, customer service and so on are all triggered by brand awareness.

As well as the obvious key factors in establishing a powerful brand: product development, marketing, sales, post-sales support and so on; a CRM solution is a great way of maintaining the impact:

Keeping the Message Consistent

Through carefully

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OpenCRM is being used by a huge variety of companies, each of which has their own individual needs and demands of the system. One way in which we are able to service these differences is by enabling the creation of custom fields. This allows you to capture all kinds of unique data within your CRM solution.

Furthermore there are many distinct types of user-defined fields you can create. As well as text fields,  some of the more common ones we use all the time on clients’ systems include creating picklists, checkboxes, URL, telephone  and user selector fields. As well as broadening the

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If time is money, then it stands to reason that you should be able to track your use of time - just as you need to view your bank statement to keep tabs on your finances. A CRM solution offers a number of services in time tracking and time management.

As well as the Calendar module which gives you an overview of your time management, you can view your time spent on all manner of projects and activities. Just as you plan a budget for an event, you can also plan a time schedule, and at the end of the event you can review this data to see if your time management is accurate. This brings us back

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A subject that is always close to hand is that of security and the cloud. This is a broad issue that cannot be easily answered in a media-friendly snapshot. Ask yourself how safe is your office? You may have brand new locks on the doors, but haven’t got round to securing the windows. And those locks seem a lot less safe when you think about the spare key you leave at the often unattended reception desk. If you take a look around, you might see old water pipes, overloaded power points and wiring that could do with an overhaul. The more you think about security, the more complex an issue it

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