Imagine your office being filled with filing cabinets – all containing the same files over and over again. The waste of space, time and resources is obvious. If you need to update one file, you need to go round the room, editing each of the identical files you have stored. You simply wouldn’t do it.

Yet when it comes to digital file storage it seems we lack that sense of order and discipline. Can’t find the record you are looking for? Create a new one! Didn’t ask the contact how their name or company is spelt? Create a new one with the name you heard or thought you heard! Search

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