Ahh if only there were such a thing. I spend several hours per day using the web. Whether professionally or in pursuit of my own interests I click onto hundreds if not thousands of sites per month. There are plenty of websites I love and admire - content, layout and navigation being obvious contributing factors. But there are many more with the potential to be great but fall way short of the mark!  Here are five ways I can think of on keeping a site interesting

1. Getting to the point. If I don’t know what the website is about within the first seconds of looking, my interest starts to wane.

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