A personalised message works far better than a generic letter or email addressed. It implies to your current or potential customer that your company looks out for and cares for people instead of just dealing with numbers.
Your hosted CRM solution is the perfect place to take your address book and create some targeted marketing with a combination of addresses, emailing capabilities and some clever email templates.
Sending that personalised message targeting the interests of a specific group is likely to result in a greater percentage of qualified leads and generated revenue than a blanket
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