I recently followed a number of news reports that revealed how a major player in the automobile industry launched a twitter campaign to coincide with the Superbowl; unfortunately for them the campaign was a thinly disguised form of spam and was quickly exposed as such (OK, as you probably know the company was Toyota, for further reading see: http://thenextweb.com/socialmedia/2012/02/04/toyota-takes-to-spamming-twitter-for-camry-super-bowl-promotion/)
This clearly shows that even the biggest companies and multinationals around are in the same starting blocks as everyone else when it comes to social media. Of course social media is here to stay and every serious contender needs to feature it in the marketing mix, but jumping on every platform available simply “because it is there” is not going to work. Blatant sales marketing on a direct marketing platform will backfire as it breaks down the levels of trust upon which that very platform is built. Being spammed with an unsolicited sales message on a person’s private space is a sure way of getting to “unlike” or “unfollow” the product or company in question!
Implementing tools available in your CRM solution is a good way to get your social media campaigning in tune with your target audience. You can filter your customers and potential customers using the data you have collected, and are able to send intelligent direct messages that are in tune with the intended audience.
The campaigns module in your CRM solution is a great place to build lists of addresses related to a specific marketing offensive. This can be converted into the type of campaign required – whether by phone, email, a mailout or via a social network – your target group data is contained in one location with plenty of tracking tools to enable you to get the most from your marketing efforts.
Sales Pitch: Click on the hyperlinks to see how OpenCRM can help you with your Campaign Tracking and your Event Management .
