This article looks at the need to be able to see WHY your customers are buying as much as the What, How and When.

Standards in data capture are shifting. The traditional challenge has been to offer the ability to crunch numbers – volume of sales, leads converted, opportunity value for the current quarter and so on. This is not only valuable but essential information that relates to the performance of your organisation and individuals within. With this quantitative data, we can answer all those “What…” and “How Many” questions.

However using today’s possibilities to capture

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It is imperative to keep track of your data, files and other important information. As recently shown with the Doctor Who potential plot revelation controversy, it can be so easy to lose track things and this can have dramatic consequences. When you have too many plates spinning, it is likely that one, two or all of them will fall.

So, why not put all your plates together safely in the cupboard. Stack them neatly so you know where to find them, as and when they are needed.

OpenCRM is like this cupboard, it will help you to collaborate all your different business data and documents into one safe

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I am already reading articles proclaiming the death of social media. No, seriously I really am! OK, so once we have got over the attention-grabbing headline, we can start to look at what the author is actually trying to tell us. It seems that figures for Facebook usage (in certain countries) amongst teenagers has levelled off, if not actually dropped. The dramatists can look at this figure in any number of ways and read different reasons into it such as:

• Teenagers don’t want to be on the same platform as their parents.
   
• They would rather be active on a variety of different apps and

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Food – I love to talk about food, watch cooking programs and read cookery books. I love to hear what people have had for their lunch or tea, what they’re planning to cook at the weekend and generally what people are doing in the world of food, glorious food. I think if I was stranded alone on a desert island, talking about and enjoying great food is what I would miss the most.

With this in mind, I think it’s clear to say that as a customer, if you try to sell me fresh food off a market, a cookery book or a meal at a nice restaurant, you won’t have to try very hard!

Knowing what

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