Brand Management and tracking the customer experience go hand in hand. Whenever a customer is interacting with your product or service, your brand name and image becomes your point of recognition upon which your other benefits depend - differentiation, reliability, the quality of products, customer service and so on are all triggered by brand awareness.
As well as the obvious key factors in establishing a powerful brand: product development, marketing, sales, post-sales support and so on; a CRM solution is a great way of maintaining the impact:
Keeping the Message Consistent
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