Without a system in place, your data is like a random set of dots strewn across a landscape. A catalogue of customers. A set of services and products. A series of sales orders. A tally of tickets. A lot of lists and nothing to bring it into any kind of order or structure. CRM software comes in and connects these dots. A sales order becomes associated with a product, a customer and a supplier. Instead of a mass of random dots on the page, a network is created and the complete picture is revealed.