This article looks at the need to be able to see WHY your customers are buying as much as the What, How and When.
Standards in data capture are shifting. The traditional challenge has been to offer the ability to crunch numbers – volume of sales, leads converted, opportunity value for the current quarter and so on. This is not only valuable but essential information that relates to the performance of your organisation and individuals within. With this quantitative data, we can answer all those “What…” and “How Many” questions.
However using today’s possibilities to capture
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