It is imperative to keep track of your data, files and other important information. As recently shown with the Doctor Who potential plot revelation controversy, it can be so easy to lose track things and this can have dramatic consequences. When you have too many plates spinning, it is likely that one, two or all of them will fall.

So, why not put all your plates together safely in the cupboard. Stack them neatly so you know where to find them, as and when they are needed.

OpenCRM is like this cupboard, it will help you to collaborate all your different business data and documents into one safe

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To stay that social media is evolving on a daily basis is pretty much stating the obvious. It’s probably one of the fastest moving areas that any business owners and marketing team tries to keep up on, and also one which raises more and more questions the further you delve into it.

One mistake I have seen businesses make time and time again is to wear these social media site logos on a shop front/ email template/ side of van like a badge of honour – as in “Quick, put the Facebook logo up there!”. Well, simply putting a logo in a prominent position is like stating you can contact us

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Or to put it another way, how to maintain an active customer base. This post is inspired by an interesting statement concerning inactive customers – that the probability of a customer being active in the future is reduced by half for every additional year of inactivity. (Source: Journal of Interactive Marketing, Volume 27, Issue 1, February 2013, Pages 28–35)

The immediate response to this might be to not let your customers slide into inactivity! There are a number of measures you can take to prevent this. First and foremost you can ensure that you continue offering your product range or

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A lot of our customers are keen users of the Leads module in their CRM solution. Leads are where you store details of possible business opportunities. CRM offers you great tools to capitalise on these and ensure that the lead follow-up process is managed in an effective way.

There are many different ways in which leads can be generated – whether at a conference, through a form on your website, email enquiries, word of mouth connections, the list goes on. Inputting these names and details into your CRM solution is the first step towards making lead management easy. The lead record will

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