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News

Acknowledge Your Know…

Within many businesses, the information that you possess is as valuable as the physical assets you hold. Firstly you need to keep your all-important records of your day-to-day trading. Invoices, purchase orders, personnel costs – everything that makes you accountable to the taxman. Secondly your customer database is your real intellectual money in the bank. It is data like this that have helped make the likes of Facebook, Amazon or Google the businesses they are today, as they are able...

I’m Thankful For…

Just by a strange happenstance, I am posting a blog on the American Thanksgiving, so it feels rude not to at least mention the holiday. I’ve been told, by one of our resident Americans here at OpenCRM, that a Thanksgiving tradition is to say what you are thankful for during the meal. Now, I’m going to wait until Christmas to sit down to a big turkey dinner, but I can certainly say what I’ve been thankful for this year: UK Cloud Awards This...

After the Lord Mayors…

As you may have seen on Twitter, I was delighted to attend the North East Expo last week, as described in my recent blog post. But what now? When you get back from a conference, expo, or other big event, there’s still some work to be done. You have all of the information that you collected on the day, don’t let it all go to waste. Enter that data! By entering all of the names and information you collected into OpenCRM, you can...

Keeping Track of Empl…

With the Christmas break looming on the not-so-distant horizon, the subjects of holiday time and opening hours are being discussed up and down the country. A lot of offices close over the holiday period, there are a number of bank holidays, and people need to take extra time off to look after kids who are out of school or just to recover from the inevitable parties. Juggling all of these requests can be tricky for an HR department (or individual). So what...

How To Guarantee Quan…

I'm not sure if you're familiar with the concept of six degrees of separation? The ideas is that all living people are six steps or less from one another, making the entire world population reasonably close. Bearing this in mind, you may well have hundreds of friends, families, business or other associates floating around your network. LinkedIn has even turned this into a feature, showing you people within your environment as being 1st degree, 2nd degree and 3rd degree of...

Sweet Talking your Sa…

Anyone who knows me knows that I wholeheartedly believe that sales people can be the most difficult people in the world to manage. And I should know, I am one. As a group, they are boisterous and smooth talking. They don’t really do detail and most seem to enjoy flying close to the edge. But those are the traits that make them good at selling. A good sales person can connect with you and get you to sign on the dotted line. But without...

To Expo? or Not To Ex…

We have all had the call or the email inviting us (at a very reasonable rate) to take ourselves and what we do to an Expo or Exhibition of some sort. Here at OpenCRM we have traditionally thanked them for their kind offer but declined, however we have decided to exhibit at this year’s North East Chamber of Commerce’s North East Expo (#NEExpo) at Kingston Park on the 16th November. ‘Why the change of mind?’ I hear you cry. There were a three...

No Heroes Needed: Sal…

This weekend I am heading off to the Thought Bubble comic book convention. It’s geeky, but that’s ok, I work in the tech industry so it is expected. One of the things I look forward to about attending a comic con is that it is always a laugh. You get the chance to talk to authors and artists who are just starting out and trying to make their passion into a career, as well as those who have succeeded in doing...

Brand It Your Way

One thing I love about working on the customer projects team is that I get to experience the diverse nature of our client base. Businesses of all shapes and sizes that work in countless different fields. Therefore their branding, message and way that they convey their business needs to be unique to them – with their own individual design and done in a fashion that works for their industry. We have a number of ways in which we can make OpenCRM...

Business Superhero: S…

With Halloween just around the corner, I couldn’t pass up an opportunity to inject a little fright into my monthly Business Superhero blog by focusing on the master of scare: Stephen King. King is, of course, well known for authoring dozens of novels, many of which subsequently became successful films. He is often portrayed solely as a horror specialist, although he also writes in the science fiction, fantasy, suspense, and general fiction genres. The main reason I chose Stephen King for our...

Trick or Treat

Trick or Treat??? When it comes to making your working day easier is this a Trick or is it a Treat? Here at OpenCRM, there are no tricks but lots of treats that will give you more time to do the things that you enjoy. Email Campaigns Why not set these up in advance and schedule them to go out when you need them to? There’s no need to wait around until the optimal time, or even be in the office at all. Get...

Your CRM Shouldn't be…

We’ve all been there. You’ve got a new piece of software to use at work that takes up more of your time than it saves. Maybe it helps someone further up the ladder than you, but it really is just a necessary evil clogging up your daily to-do list. This added annoyance is likely because, although the information you’re putting into the system is valuable, it isn’t something you personally use. Your CRM system should never ever EVER fall into this category! A...

When Science Fiction …

Did you see the news article the other day showing former pilot David Mayman flying over London using a jetpack? There was a reasoning behind the publicity stunt, as he intends to make the jetpack commercially available from 2019 which really isn’t far away. So whilst on the surface this feels like the next futuristic breakthrough is on the horizon, some 50 years ago Sean Connery was already buzzing around the skies using a similar contraption in the 1965 Bond film...

Who Uses OpenCRM?

When people are looking at CRM solutions for their businesses, they want to know three things: Will it work for my company? Is it secure and reliable? Who are your customers? The first question is one that you’ll only know by trying it out and maybe chatting with one of our team, so I won’t really address it here. The second question has been dealt with in other blogs, so again, I don’t really want to go into it. But that last question is one...

Your Open-Plan Data P…

One of the traditional hurdles that CRM was designed to overcome was the compartmentalisation of business data – taking it out of those nooks and crannies and placing it into an open plan environment. The bringing together of information that for years was stored in filing cabinets, old hard drives, address books and that pile of boxes gathering dust in the back of the manager’s garage. Granted, a lot of this will have been fairly mundane paperwork, but in amongst...