With a potential market made up of buyers located all around the globe, the majority of their enquiries were made online and HomeHunts wanted to leverage that web traffic as part of a structured and accelerated growth plan.
Different processes were also required to manage the Premium Property Search, Investment and Elite membership enquiries, distinguishing the value and importance of different client needs.
Their OpenCRM Solution
OpenCRM was deployed with a customised property module to support the demands of an overseas luxury property business. A new website was commissioned with extended functionality offering clients a better browsing experience. All of the properties on the website are managed within OpenCRM, ensuring that the online property details are always refreshed with high quality details and accurate information about availability.
Enquiries are created through the web contact and property enquiry forms and automatically directed to the most appropriate consultant. The inclusion of real human interaction has proved incredibly successful for HomeHunts and builds upon their ethos of genuine client care.
What makes this work for the HomeHunts team is that all of the consultants can access the information that is important to them whenever it is needed. A truly anytime anywhere solution.